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Visualizing the Most Popular Paid Subscription News Websites – Visual Capitalist

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While paywalls are becoming increasingly more popular among news websites, most consumers still aren’t willing to pay for their online news.
In fact, a recent survey by the Reuters Institute for the Study of Journalism reveals that only 20% of Americans pay for digital news, and of those that do, the majority subscribe to only one brand.
This begs the question—which news outlets are audiences willing to pay for?
Using data from FIPP and CeleraOne, this graphic looks at the most popular news websites across the globe, based on their total number of paid subscriptions.
*Note: This report relies on publicly available data, and should not be considered an exhaustive list.
With 7.5 million subscriptions, The New York Times (NYT) takes the top spot on the list. 2020 was an exceptionally strong year for the outlet—by Q3 2020, the NYT had generated the same amount of revenue from digital subscriptions as it had for the entire year of 2019.
The Times is the most popular by a landslide—it has over double the number of subscriptions than the second outlet on the list, The Washington Post. Yet, while WaPo is no match for NYT, it still boasts a strong following, with approximately 3 million paid subscriptions as of Q4 2020.
Japanese outlet Nikkei ranks number one among the non-English news websites. It’s the largest business newspaper in Japan, mainly focusing on markets and finance, but also covering politics, sports, and health.
Most of the websites on this list stem from traditional media. Because of this, they’ve had years to establish themselves as trusted sources, and win over loyal readers.
Interestingly, more than half of the outlets included in this ranking are at least 100 years old.
Yet, undeterred by these well-established outlets, a few scrappy websites made the cut despite a shorter history. Four out of the 38 websites are less than 20 years old.
The Athletic is the newest outlet to make the ranking. Established in 2016, the outlet’s target demographic is die-hard sports fans who miss the days of in-depth, quality sports writing.
Amidst the global pandemic, issues involving misinformation and fake news have helped reaffirm the important role that trusted news sources play in the dissemination of public information.
With this in mind, it’ll be interesting to see what the future holds for digital media consumption. With paywalls becoming increasingly more common, will consumers jump on board and eventually be more willing to pay for their news?

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When it comes to social networks, Meta is the dominant player, with a combined total of 7.5 billion MAUs across its four platforms.
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Currently, there are over 4.5 billion people around the world who use some form of social media—about 57% of the global population.
Yet, while social media’s audience is widespread and diverse, just a handful of companies control a majority of the world’s most popular social media platforms. Meta, the tech giant formerly known as Facebook, owns four of the five most widely used platforms.
This graphic highlights the biggest social networks across the globe, measured by their monthly active users (MAUs).
Note: We’ll be using terms like “social network” and “social platform” interchangeably to refer to various messaging, video, and image-sharing platforms that have social attributes built in.
To measure each platform’s MAUs, we dug into various sources, including the most recent company SEC filings, and quarterly earnings reports.
A majority of Meta’s user base comes from its most popular platform, Facebook—the social media giant currently has around 2.9 billion MAUs worldwide.
Where in the world are Facebook users located? The platform’s biggest user base comes from India, with an audience size of almost 350 million. Its second-largest user base is the United States, with 193.9 million users, while Indonesia comes in third with 142.5 million.
But Facebook isn’t the only social giant in Meta’s network of platforms. WhatsApp has approximately 2 billion MAUs, making it Meta’s second-largest platform, and the third-largest social network overall.
Like Facebook, a significant number of WhatsApp users are located in India, with roughly 390 million users. Brazil has a large portion of WhatsApp users as well, with an audience size of 108 million.
Meta currently dominates the social network landscape, with a combined total of 7.5 billion MAUs across all four of its platforms. However, a few other companies also hit the one billion MAU mark across all their platforms on the list:
After Meta, Tencent has the second-highest reach thanks to its three platforms—WeChat, Qzone, and QQ. Of the three, WeChat is currently the most popular. On average, WeChat users send about 45 billion messages a day.
Third on the list is Alphabet, thanks to its one platform, YouTube. Founded in 2005, this video streaming platform currently has over 50 million content creators, who share approximately 500 hours of video content every minute.
Close behind Alphabet is Bytedance, with a combined 1.6 billion MAUs across its two platforms—Douyin and its international counterpart TikTok. While the apps share a lot of similarities, they function as completely separate entities, with different registration, content policies, and regulations.
While social media networks often transcend country borders, it’s worth noting that the online realm does not completely escape the constraints and regulations of our physical world.
Since 2009, Facebook has been banned in China for not complying with censorship rules. Facebook was also blocked in Iran and Syria around the same time and has been blocked sporadically since.
In 2020, the Trump administration tried to enact a similar ban against TikTok, but the order was blocked by a federal judge and eventually revoked by the Biden administration a year later.
Despite various bans and roadblocks, it’s clear that social media platforms have seeped into the lives (and onto the screens) of users across the globe. And as internet access worldwide continues to grow, so too will the number of social media users.

Central bank digital currencies are on the horizon. What do 65 central banks representing 91% of global GDP think about them?
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In the late 1600s, the introduction of bank notes changed the financial system forever. Fast forward to today, and another monumental change is expected to occur through central bank digital currencies (CBDC).
A CBDC adopts certain characteristics of everyday paper or coin currencies and cryptocurrency. It is expected to provide central banks and the monetary systems they govern a step towards modernizing.
But what exactly are CBDCs and how do they differ from money we use today?
To better understand a CBDC, it helps to first understand the taxonomy of money and its overlapping properties.
For example, the properties of cash are that it’s accessible, physical and digital, central bank issued, and token-based. Here’s how the taxonomy of money breaks down:
In essence, digital currency is the electronic form of banknotes that exists today. Therefore, it’s viewed by some as a modern and efficient version of the cash you hold in your wallet or purse.
On the other hand, cryptocurrencies like Bitcoin are a store of value like gold that is secured by encryption. Cryptocurrencies are privately owned and fueled by blockchain technology, compared to digital currencies which do not use decentralized ledgers or blockchain technology.
Digital currencies are issued by a central bank, and therefore, are backed by the full power of a government. According to the Bank for International Settlements, over 20% of central banks surveyed say they have legal authority in issuing a CBDC. Almost 10% more said laws are currently being changed to allow for it.
As more central banks issue digital currencies, there’s likely to be favorability between them. This is similar to how a few currencies like the U.S. dollar and Euro dominate the currency landscape.
There are several positives regarding the issuance of a CBDC over other currencies.
First, the cost of retail payments in the U.S. is estimated to be between 0.5% and 0.9% of the country’s $20 trillion in GDP. Digital currencies can flow much more effectively between parties, helping reduce these transaction fees.
Second, large chunks of the global population are still considered unbanked. In this case, a CBDC opens avenues for people to access the global financial system without a bank. Even today, 6% of Americans do not have a single bank account.
Other motivations for a CBDC include:
An example of payments efficiency can be seen during the onset of the COVID-19 pandemic, when some Americans failed to receive their stimulus check. Altogether, some $2 billion in funds have gone unclaimed. A functioning rollout of a CBDC and a more direct relationship with citizens would minimize such a problem.
Although widespread adoption of CBDCs is still far away, research and experiments are making notable strides forward:
The U.K. central bank is less optimistic about a rolling out a CBDC in the near future. The proposed digital currency—dubbed “Britcoin”—is unlikely to arrive until at least 2025.
Wherever you look, technology is disrupting finance and upending the status quo.
This can be seen through the rising market value of fintech firms, which in some cases are trumping traditional financial institutions in value. It is also evident in the rapid rise of Bitcoin to a $1 trillion market cap, making it the fastest asset to do so.
With the rollout of central bank digital currencies on the horizon, the next disruption of financial systems is already beginning.

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